Client: The Coca-Cola Company
Job: Make Every Drop Matter™ Print Campaign
Description: A series of advertisements published in most food related magazine in Australia. They are aimed at informing and educating the public, about the steps Coca-Cola are taking to make sure their beverages are consumed responsibly.
A challenge was keeping uniformity throughout four different ads, with different content on different page sizes and ratios. The logistics of deploying this to publishers, on time and without error, keeping track of changes, resizing ads and maintaining a neat work flow was a great learning experience.
Art Direction: Mark Stott, Common
Photography: The Coca-Cola Company
Design: David Foster
